Ernst Names Small Business of the Week, Plantpeddler

RED OAK, Iowa – U.S. Senator Joni Ernst (R-Iowa), Chair of the Senate Small Business Committee, today announced her Small Business of the Week: Plantpeddler of Howard County. Throughout the 119th Congress, Chair Ernst plans to recognize a small business in every one of Iowa’s 99 counties.

“Shipping over 15 million plants each year, Plantpeddler has rooted themselves as the go-to small business for all horticulture needs,” said Chair Ernst. “From garden mums to begonias, Plantpeddler serves 3,200 growers domestically and abroad, leafing an impact felt far beyond Iowa.”

After graduating from Iowa State University with a degree in horticulture, Mike and Rachel Gooder purchased Cresco Greenhouse in 1980 with plans to revitalize and rebrand it. The couple modernized the infrastructure, optimized production methods, and diversified the variety of plants grown, eventually renaming their business to Plantpeddler.

In 1984, Plantpeddler established a wholesale division, providing independent and middle-market retailers with a wide range of premium crops and plants. In 2001, they continued to expand and created a Young Plants division, positioning the business as a major propagator of vegetative genetics in the floriculture industry. In 2014, John Gooder, Mike and Rachel’s son, joined the company. John pushed for advancements in automation and genetic research, ultimately becoming part-owner in 2024. This June, Plantpeddler looks forward to celebrating its 45th anniversary.

Stay tuned as Chair Ernst recognizes more Iowa small businesses across the state with her Small Business of the Week award.

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